billboard campaign

billboard with black and primary colours reading "graphic design doesn't have to be your passion"

Wrote 4 billboard ads promoting Canva as the number one design choice for non designers.

Concept work April 2025

Target Audience

Young working professionals that don't come from a ‘design heavy’ background.

Insight

Many customers compare Canva to Adobe Suite and Adobe Photoshop in particular. They need to get design work done fast without unnecessary complexity.

Strategy

Use 4 ads to target Canva’s primary user segment: young professionals creating marketing material. Show how easy Canva is compared to its complicated competitors.

billboard with black and primary colours reading, graphic design doesn't have to be your passion
billboard with pink, purple and white graphics reading, your non-designer's favourite designer
billboard with grey minimalist design reading, designers design, for everyone else, there's Canva
billboard of man with head collapse in his arms over laptop reading, feeling photoshop fatigue?

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